Superchips Signs as Title Sponsor of W.E. Rock & Dirt Riot Championship Events
SANFORD, FL — Superchips is pleased to announce their title sponsorship of the W.E. ROCK Grand Nationals and the Dirt Riot Rampage Series Championship races. Both events, to be held early this fall, will bring together top competitors to make a run for their respective championships. An exciting year of crawling and endurance racing will culminate with drivers and teams traveling to their corresponding venues, in what is sure to be a fight to the finish. Thousands of spectators are expected to attend these intense races and Superchips is excited to support the series.
The W.E. ROCK Grand National event historically draws a tremendous crowd, with over 5,000 fans expected over the course of the weekend. Action packed rock crawling will take place September 28-29, 2012 in Dayton, TN. Rock crawling teams, from the East and West coast series, will go head to head on the course. Fans and teams are always excited and curious to see how a drivers’ experience with terrain, from various regions across the country, transfers to their overall performance on this incredibly challenging course in Dayton. Team Superchips driver, Aaron Sykes will be bringing his Superchips buggy to the event with hopes to take home some hardware and a championship.
Dirt Riot Series racing is one of the most exciting forms of motorsports to watch. Endurance racing requires speed, skill, and patience. The Dirt Riot National Rampage event will be held October 12-13, 2012 in Bridgeport, TX. Teams from five different regions will make the trek to Texas, where they will be put to the test. Superchips is looking forward to intense competition on the course and expects finishes to come down to the wire. A full recap of the event, photos, and videos will be posted on Superchips’ Facebook page – http://www.facebook.com/Superchips.
“Superchips has made a concerted effort to target and support enthusiast events on a grassroots level” said Joe Dussol, Director of Marketing for Superchips. Dussol continued “The W.E. ROCK and Dirt Riot series competitors and spectators find our product relevant on and off the course. While several stock class rigs use our product during competitions, even more fans and participants use our products to tow rigs to and from events, enhancing the driving experience on their daily drivers. We’re excited to be a part of these final two events in 2012.” Rick Klein, President of W.E. ROCK Events stated “Our fans and drivers will benefit from having Superchips step up to take title sponsorship of these final two championship events. In addition to added exposure for the series, Superchips has made it clear that they take a genuine interest in supporting sports such as ours on a grassroots level.”
W.E.ROCK Events, LLC. A Placerville, CA based company, sanctions, promotes, and hosts specialty off road events, including the W.E.ROCK Rock Crawling US Pro-National series, Dirt Riot Endurance Racing Series and 13 international sub-sanctions. W.E.ROCK reaches a broad demographic of off road enthusiasts and casual motorsports fans. Detailed information including news, scheduling, media coverage, and more can be found at www.werocklive.com.
Superchips is the industry leader in vehicle coverage, offering a complete line of hand-held, and now in-cab-display, products for most late-model cars, trucks, Jeeps, and SUVs. To learn more about Superchips, and the extensive list of key features offered, go to www.superchips.com. All Superchips products are available for purchase in retail stores and online wherever automotive performance products and accessories are sold.