W.E. ROCK :: World Extreme Rockcrawling

::: Press Release :::

Rhino Outdoor International (ROI) Completes Acquisition of W.E.ROCK

HENDERSON, NV – October 3, 2007 – Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses, is pleased to report that the company has completed the acquisition of World Extreme Rock Crawling Championships Series (W.E.ROCK). On September 28, 2007, ROI, through its recently organized wholly-owned subsidiary, W. E. Rock Event, Inc., a Nevada corporation, acquired all of the assets and assumed certain liabilities of W. E. Rock, a California sole proprietorship of Richard C. Klein II. Richard C. Klein II is the President and a director of W. E. Rock Event, Inc. W.E.ROCK is a leader in organizing and sanctioning national and international competition for the fast growing motor sport of Rock Crawling. In 2007 W.E.ROCK sanctioned and produced nine rock crawling championship events throughout the US that all culminated in the Grand National Championships that were held September 14-16 in Spring, Texas. W.E.ROCK is the only recognized sanctioning body for international competition. In November of 2006 the inaugural World Championship Event was held in Henderson, Nevada featuring teams from around the world, including Canada, Mexico, South Africa, Australia and the US.

“W.E.ROCK is a great fit into our family of outdoor oriented businesses,” stated Howard Pearl, CEO/President of ROI. “The Rock Crawling series that Rich Klein, and his team at W.E.ROCK have built over the past several years is recognized as the top competitive series in the category – We are confident that we will take this business enterprise to the next level.”

“W.E.ROCK wouldn’t be where it is today without the support companies like Maxxis, B.F. Goodrich, ProComp, Rhino Linings, FabTech, Rancho and so many others,” stated Big Rich Klein, President of W.E.ROCK. “The future of W.E.ROCK, and the incredible sport of Rock Crawling, has never been brighter.”

The team from W.E.ROCK and management group from ROI will be at the Off-Road EXPO in Pomona, CA this weekend. The company will be holding a press conference on Saturday, October 6 at 10:00 in booth #8518. Several announcements regarding plans for the 2008 season will be released. For more information, please contact Pat Stimpson, ROI, at pstimpson@RhinoBrands.com, (509) 879 9681.

About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Contacts:
Events:W.E. ROCK Rich Klein(530) 417-5333 bigrich@we-rock.cc
Media:ROI Pat Stimpson(509) 879-9681 pstimpson@RhinoBrands.com
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 InvestorInfo@RedwoodConsultants.com

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.