W.E. ROCK :: World Extreme Rockcrawling

::: Press Release :::

W.E.ROCK Contracted to Design & Oversee Construction of Off-Road Parks in China

Ian from Spike TV's Extreme 4x4's talks at the W.E.ROCK Press Conference about the international expansion with ROI's developement in China and how Extreme 4x4 plans on coverage ::: Photo Cedit: England Photo

Henderson, NV – October 9, 2007 – Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses, including wholly owned subsidiary W.E.ROCK Event, Inc., is pleased to report that the company has entered into an agreement with Hebei Sida Industry Group, CO, LTD (HSIG) and a group of their partners to design and oversee the construction of the rock crawling area and competition site obstacles at the first of 20 parks planned for construction across the country over the next two years. The initial park is to be built in Handan on land adjacent to the Rhino RTV factory and will include a recreation center and RV parking pads. The rock crawling course will be a key feature in the series of R.V. Parks. The W.E.ROCK design team will travel to China in November to over-see the course construction.

“Vacation travel and off-road recreation for the Chinese is growing at an incredible rate as it did in America in the 50 and 60’s,” stated Howard Pearl, CEO & President of Rhino Outdoor International – the parent company of W.E.ROCK, Event, Inc. “The market for off-road vehicles and accessories in China is growing over 18% per year.” Earlier this year, ROI announced that it has partnered with (HSIG) for production of the Rhino RTV off-road vehicle. HSIG will also be selling and distributing the innovative off-road vehicle in China. ROI will be displaying its products with HSIG at iOffroad Asia – the first international exhibition of off-road vehicles and accessories to be held in China at the World Trade Center in Beijing, December 4th - 8th.

“We’re sending two of our best to China to insure we do the job right!” explained Pearl. “Dustin Webster, the former head of the Red Bull rock crawling team and newly appointed Executive Director of W.E.ROCK and ‘Lil Rich’ Klein, one of the best competition course designers in the world will design the course and be on site to oversee the construction.

“We are encouraged by our expanded activities in China,” continued Pearl. “New opportunities have been presented to us within China’s Sanctioned Body of Sports. When you combine that with the growth of the Chinese economy and their expanding interest in the Off Road sector, ROI and its subsidiaries are positioned nicely in the market.”

About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Contacts:
Events:W.E. ROCK Rich Klein(530) 417-5333 bigrich@we-rock.cc
Media:ROI Pat Stimpson(509) 879-9681 pstimpson@RhinoBrands.com
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 InvestorInfo@RedwoodConsultants.com

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.