W.E. ROCK :: World Extreme Rockcrawling

::: Press Release :::

Dustin Webster, Rock Crawling Champion and Event Promotion Expert Joins W.E.ROCK

Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses, including wholly owned subsidiary W.E.ROCK Event, Inc., is pleased to report that the company has hired Dustin Webster, Motorsports Marketing Executive and veteran Rock Crawling Champion as Executive Director of W.E.ROCK Event, Inc. The announcement follows the completion of the acquisition of the W.E.ROCK Championships Series earlier this week. Webster will play a lead role in the market development of the Series as it prepares for the 2008 season of national and international competition.

“As a top competitor in Rock Crawling, and a specialist in event promotion, Dustin Webster understands, as we do, the need to provide a solid product that entertains and engages our audience and our competitors while at the same time, delivers a quantifiable value to our sponsors. That’s the “tri-fecta” and clearly Dustin brings a wealth of expertise and established industry relationships to our team,” stated Howard Pearl, CEO/President of Rhino Outdoor International. “We are convinced that for W.E. ROCK to continue its growth as a viable motor sports promoter in the off-road segment, we need to breed and build value into every action we take with an understanding of how it impacts the fans, the sponsors, and the teams and their drivers who put their livelihood and well-being on the line at every event. Who better to lead us in this process than a former champion and talented promoter like Dustin?” Webster begins working with the W.E.ROCK team immediately and will be on-site at the Off-Road EXPO in Pomona, CA this coming weekend.

“Fans, sponsors, and teams have been waiting and watching for one event series to finally establish itself as the premier promoter within this amazing sport.” states Webster. “I’ve watched as WE.ROCK has grown and have always expected they would come out on top as the others faded away. That time is now and I am glad to be representing the teams and sponsors as we make this transition from a semi-pro sport into a fully organized, marketed, and supported professional sport. In just two weeks of working closely with the team at ROI, it has become clear to me that we now have the depth to take Rock Crawling to where it should be. I look forward to a future where our teams are finally recognized as the heroes they really are!”

Webster is an accomplished athlete and proven marketing specialist. Over the past two decades he has established himself as a sports marketing expert, professional athlete, live show performer, event producer, production troubleshooter, commentator, and brand builder. Since 2000, he has been the Motorsports Marketing Manager for Rockit Marketing/RedBull Rock Crawling Team. Along with his wife Becca, a Champion Rock Crawling driver, the team has generated over one billion marketing impressions – and continues to be one of the leading promotional icons in off-road racing.

Press Conference at Off-Road EXPO
The team from W.E.ROCK and management group from ROI will be at the Off-Road EXPO in Pomona, CA this weekend. The company will be holding a press conference on Saturday, October 6 at 10:00 in booth #8518. Several announcements regarding plans for the 2008 season will be released. For more information, please contact Pat Stimpson, ROI, at pstimpson@RhinoBrands.com, (509) 879 9681.

About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Contacts:
Events:W.E. ROCK Rich Klein(530) 417-5333 bigrich@we-rock.cc
Media:ROI Pat Stimpson(509) 879-9681 pstimpson@RhinoBrands.com
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 InvestorInfo@RedwoodConsultants.com

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.