::: Press Release :::
Dustin Webster, Rock Crawling Champion and Event Promotion Expert Joins W.E.ROCK
Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses,
including wholly owned subsidiary W.E.ROCK Event, Inc., is pleased to report that the company has
hired Dustin Webster, Motorsports Marketing Executive and veteran Rock Crawling Champion as Executive
Director of W.E.ROCK Event, Inc. The announcement follows the completion of the acquisition of the
W.E.ROCK Championships Series earlier this week. Webster will play a lead role in the market development
of the Series as it prepares for the 2008 season of national and international competition.
“As a top competitor in Rock Crawling, and a specialist in event promotion, Dustin Webster understands,
as we do, the need to provide a solid product that entertains and engages our audience and our competitors
while at the same time, delivers a quantifiable value to our sponsors. That’s the “tri-fecta” and clearly
Dustin brings a wealth of expertise and established industry relationships to our team,” stated Howard
Pearl, CEO/President of Rhino Outdoor International. “We are convinced that for W.E. ROCK to continue
its growth as a viable motor sports promoter in the off-road segment, we need to breed and build value
into every action we take with an understanding of how it impacts the fans, the sponsors, and the teams
and their drivers who put their livelihood and well-being on the line at every event. Who better to lead
us in this process than a former champion and talented promoter like Dustin?” Webster begins working with
the W.E.ROCK team immediately and will be on-site at the Off-Road EXPO in Pomona, CA this coming weekend.
“Fans, sponsors, and teams have been waiting and watching for one event series to finally establish itself
as the premier promoter within this amazing sport.” states Webster. “I’ve watched as WE.ROCK has grown and
have always expected they would come out on top as the others faded away. That time is now and I am glad
to be representing the teams and sponsors as we make this transition from a semi-pro sport into a fully
organized, marketed, and supported professional sport. In just two weeks of working closely with the team
at ROI, it has become clear to me that we now have the depth to take Rock Crawling to where it should be.
I look forward to a future where our teams are finally recognized as the heroes they really are!”
Webster is an accomplished athlete and proven marketing specialist. Over the past two decades he has
established himself as a sports marketing expert, professional athlete, live show performer, event
producer, production troubleshooter, commentator, and brand builder. Since 2000, he has been the
Motorsports Marketing Manager for Rockit Marketing/RedBull Rock Crawling Team. Along with his wife
Becca, a Champion Rock Crawling driver, the team has generated over one billion marketing impressions –
and continues to be one of the leading promotional icons in off-road racing.
Press Conference at Off-Road EXPO
The team from W.E.ROCK and management group from ROI will be at the Off-Road EXPO in Pomona, CA this
weekend. The company will be holding a press conference on Saturday, October 6 at 10:00 in booth #8518.
Several announcements regarding plans for the 2008 season will be released. For more information, please
contact Pat Stimpson, ROI, at [email protected], (509) 879 9681.
About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for
international competition in seven countries across the world and produces the W.E.ROCK Series in the US
which includes multiple eastern and western regional competition events which culminate in the Grand
National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.
W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc.
is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the
acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing
the terms and conditions of the acquisition.
For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.
Events:W.E. ROCK Rich Klein(530) 417-5333 [email protected]
Media:ROI Pat Stimpson(509) 879-9681 [email protected]
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 [email protected]
Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could
cause results to differ materially from those anticipated by the forward-looking statements, including
the impact of changed economic or business conditions, the impact of competition, the success of existing
and new product releases, the management of our growth, other risk factors inherent in the outdoor
recreation, internet, and media industries and other factors discussed from time to time in reports
filed by the company with the Securities and Exchange Commission.