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Grand Nationals Official Press Release
Rock Crawling's Best Battle at W.E.ROCK Grand Nationals Champions Crowned at Spring Creek, Texas

Henderson, NV - September 20, 2007 - Rhino Outdoor International, Inc. (OTCBB: RHOIE), which operates outdoor activity based businesses, including wholly owned subsidiaries Rhino Off-Road Industries and W.E.ROCK Event, Inc., is pleased to report that it participated with W.E.ROCK (World Extreme Rock Crawling Series), an off-road competition and event management company, as it concluded its 2007 season in grand form and crowned champions in four classes at the Grand Nationals in Spring, Texas September 14 - 16.

58 teams from all regions of the country participated in the two day event in front of a crowd of 5,000 that including fans, media, industry vendors and team contingencies. Spring Creek Off-Road Park, located near Houston, hosted their maiden event in the series and worked hand-in-hand with "Little Rich" Klein and his design team from W.E.ROCK to build one of the most difficult, and technical, courses that competitors have faced all year. The Grand Nationals exceeded everyone's expectations with non-stop action that came down to the wire in a heart-stopping "shoot-out" that determined the champions.

"This event was everything we hoped for and more", stated W.E.ROCK president "BigRich" Klein. "The best teams in Rock Crawling were there to compete on one of the toughest courses they've ever faced, in a beautiful setting, with glorious weather and a fantastic crowd. Our sponsors, including Maxxis Tires, FABTECH, ProComp Tires, Pirate 4x4, Haulinorcrawlin.com, PRP Seats, WARN, Zep Manufacturing, PowerTank, Roundeyes.com, Alloy USA, Advanced Adapters, C&R Motorsports, West Texas Off-Road, Rhino Off-Road, and Diamond Axles supported us all year and are greatly appreciated. We are looking forward to a bigger and more exciting 2008 season."

With the top teams in the country participating in the event, the competition was intense. Drivers, spotters and equipment were pushed to the maximum, and competition was at its best. "What an emotional rollercoaster!" stated Brian Errea, 2007 Pro Modified Champion. "Not only for our team, but for every team and fan that were there. Endless leader changes, crashes, rolls and saves, and a final shoot-out course that tested our machines to the maximum. Texas turned out to be the best event of the year." WE.ROCK, and the sport of Rock Crawling have set the standards for the sport, and the best is yet to come.

Top finishers in each class are listed on the following page:

2007 W.E.ROCK Grand National Champions
Spring Creek, Texas - September 15-16

Formula Toy Class
1st Place - Team Trail Gear, Madisonville, TX
Hobie Smith, Driver
Eric "MD" Anderson, Spotter
Sponsors - Trail Gear

2nd Place - Team Marlin Crawler, Apple Valley, CA
John James, Driver
Brett Porter, Spotter
Sponsors - Marlin Crawler

Pro Modified
1st Place - Team Rock Runner Racing
Brian Errea, Driver
Joachim Schwiesow, Spotter
Sponsors - BFG, Twisted Customs

2nd Place - Team Campbell Enterprises, Gilbert, AZ
Terry Dagen, Driver
Troy Dagen, Spotter
Sponsors - Monster Energy, Currie

Modified Stock
1st Place - Team Crush, Springfield, MO
Derek West, Driver
Ritchie Keller, Spotter
Sponsors - Johns 4x4

2nd Place - TNT Off-Road, Cedar City, UT
Troy Bailey, Driver
Travis Hesslington, Spotter
Sponsor - Maxxis Tires

1st Place - Team Campbell Enterprises, Gilbert, AZ
Shannon Campbell, Driver
Lance Clifford, Spotter
Sponsors - Monster Energy

2nd Place - Team Badlands Off-Road, Attica, IN
Jessie Haines, Driver
Brian Howard, Spotter
Sponsors - Maxxis Tires

For complete listing of all teams and final standing, visit www.WE-ROCK.cc.
For photos from the event, visit: Pirate4x4.com

ROI & W.E.ROCK Setting Plans for '08
An event schedule, marketing plans and sponsor programs are being finalized by ROI and W.E.ROCK for the 2008 season. Already scheduled are the 2007 W.E.ROCK World Championships to be held in Sydney, Australia in January. The 07 event in 08 is an oddity but considerations were made due to US race schedules and time needed for transport to Australia. 2008 Western and Eastern series venues have been identified and the company is securing sponsorships for the season. Manufacturers and businesses who want to capitalize on the fasted growing international competition series in off-road racing should contact W.E.ROCK at (530) 417-5333.

About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Events:W.E. ROCK Rich Klein(530) 417-5333 [email protected]
Media:ROI Pat Stimpson(509) 879-9681 [email protected]
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 [email protected]

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.

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