Cooper Tire Partners With World Extreme Rock Crawling Championship Series
FINDLAY, OHIO, APRIL 16, 2008 – COOPER TIRE & RUBBER COMPANY (NYSE: CTB) today announced that it will partner with the World Extreme Rock Crawling Championship Series (W.E.ROCK) on a unique competitive off-road event known as the W.E.ROCK All-Stock Nationals presented by Cooper Tires. The All-Stock Nationals will take place September 26 – 28, 2008, in Hannibal, Mo.
"Cooper is proud to partner with W.E.ROCK, the world's largest and most respected rockcrawling
sanctioning and promotions body, on this first-of-its-kind event for professional and amateur
rock crawlers," said Dave Craig, Director of Advertising for Cooper Tire. "This new event was
the result of a close collaboration between Cooper and W.E.ROCK, and is a perfect venue to showcase
our Cooper Discoverer tire brand."
Rockcrawling is a fast-growing, slow-moving and extreme form of off road driving using four-wheel drive
vehicles to overcome steep obstacles and harsh terrain. Event locations include boulders, mountain
foothills, rock piles, mountain trails, and more. Rockcrawlers often drive up, down and across obstacles
that would appear impassable to most drivers. Rockcrawling competitions range from local events to
national series and require a great deal of skill, precision maneuvering and of course, the right tires.
"The W.E.ROCK All-Stock Nationals presented by Cooper Tires is the culmination of 19 qualifying events
across the U.S. throughout the year" said Dustin Webster, Executive Director of W.E.ROCK. "This is a once
in a lifetime chance for amateur competitors to compete against the seasoned pros they look up to and
admire. For the first time, amateurs or "average Joes" will potentially have the chance to topple their
favorite pros. It's sure to be an exciting event – one that would not be possible without the support of
The All-Stock Nationals presented by Cooper Tire will take place at the R-Rock competition facility in
Hannibal, Mo. Qualifying events for the All-Stock Nationals include the W.E.ROCK Western Pro Nationals,
the W.E.ROCK Eastern Pro Nationals and the W.E.ROCK Regional Pro-Am Series events. Above all others, the
All-Stock Nationals presented by Cooper Tires will be a true head-to-head test of tire durability and
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing
and sales of passenger car, light truck, medium truck tires and subsidiaries that specialize in motorcycle
and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has 67 manufacturing, sales,
distriFor more information, visit Cooper Tire's web site at www.coopertires.com.
NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within
Motorsports and Action Sports. NXTagency's current and past clients, including sponsorship acquisition, licensing, event activation,
public relations, street marketing and management, include X Games, NHRA, Casey Currie Racing, Yamaha Factory Racing, Kevin Harvick Inc,
Rockford Fosgate, DaimlerChrysler, Kawasaki Motors Corporation, AMA Pro Racing, Turtle Wax, SponsorHouse.com, CJM Racing, Rusty Wallace Inc,
Troy Lee Designs, Xtreme Team Green/ Pro Lites and Ford Motor Company.
For more information, visit www.nxtagency.com
About W.E.ROCK Events, LLC
W.E.ROCK Events, LLC. A Placerville, CA based company, sanctions, promotes, and hosts specialty off road events, including the
W.E.ROCK Rockcrawling US Pro-National series. Attracting thousands of spectators to each event, they reach a broad demographic of off
road enthusiasts and casual motorsports fans. With the off road industry exceeding 4 billion in sales annually, the sport of rockcrawling
leads the way in print media and advertising for the sports 12 major publications. For more information, visit www.we-rock.cc
For more information regarding NXTagency's properties, please contact:
David DeLaTorre- VP Sales
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