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W.E.ROCK EVENTS SIGNS NXTAGENCY AS EXCLUSIVE AGENCY

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W.E.ROCK EVENTS SIGNS NXTAGENCY AS EXCLUSIVE AGENCY

Oceanside, CA (March 1, 2008) -NXTagency, a motorsports-focused marketing firm, is proud to announce that W.E.ROCK Events., has retained their services to assist in seeking and developing sponsorship and advertising opportunities on behalf of their competitive off-road special and series events including the W.E.ROCK West and W.E.ROCK East RockCrawling Series, the W.E.ROCK RockCrawling Grand Nationals, and the “W.E.ROCK All-Stock Nationals presented by Cooper Tires”.

W.E.ROCK is the world’s largest and most respected rockcrawling sanctioning and promotions body and includes 13 international and sub-sanctions. The sport of rockcrawling has grown by giant leaps in the last decade and is now host to over 300 registered national-level competition teams. With major supporters such as Red Bull Energy Drink, Monster Energy, NOS Energy Drink, Home Depot, MAXXIS Tires, and Toyota Motor Sales on-board, the promotional opportunities are in another growth phase.

“W.E.ROCK recognized the need for a specialized agency that recognizes the direction of the modern motorsports industry,” said Dustin Webster, Executive Director of W.E.ROCK. “NXTagency is realizing their own growth is outpacing that of most other agencies simply because they have recognized there is a new class of event and competitor. Companies can realize major benefits by developing relationships with the sports and athletes of today. Who better to handle such an exciting extreme motorsport than NXT?”

“We are excited to add W.E. ROCK to our stable of premier Motorsport properties,” said NXTagency’s President, Todd Ballard. “W.E. ROCK compliments our current properties so it makes for an easy addition to our program. We were especially drawn to W.E. Rock because of their core fan base, the strong brand loyalty those fans possess and the high-level of consumer interaction brands can generate from becoming involved with W.E. ROCK.”

About NXTagency
NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within Motorsports and Action Sports. NXTagency's current and past clients, including sponsorship acquisition, licensing, event activation, public relations, street marketing and management, include X Games, NHRA, Casey Currie Racing, Yamaha Factory Racing, Kevin Harvick Inc, Rockford Fosgate, DaimlerChrysler, Kawasaki Motors Corporation, AMA Pro Racing, Turtle Wax, SponsorHouse.com, CJM Racing, Rusty Wallace Inc, Troy Lee Designs, Xtreme Team Green/ Pro Lites and Ford Motor Company. For more information, visit www.nxtagency.com

About W.E.ROCK Events, LLC
W.E.ROCK Events, LLC. A Placerville, CA based company, sanctions, promotes, and hosts specialty off road events, including the W.E.ROCK Rockcrawling US Pro-National series. Attracting thousands of spectators to each event, they reach a broad demographic of off road enthusiasts and casual motorsports fans. With the off road industry exceeding 4 billion in sales annually, the sport of rockcrawling leads the way in print media and advertising for the sports 12 major publications. For more information, visit www.we-rock.cc

Contacts:

Events:
W.E. ROCK

Rich Klein
(530) 417-5333
[email protected]

Media:
NXT Agency

For more information regarding NXTagency's properties, please contact:
David DeLaTorre- VP Sales
760.481.3701
[email protected]

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